DESCRIPTION

Are you an experienced field marketing manager with public sector experience? Are you passionate about how technology can be used to solve business problems and eager to shape the way organizations and government agencies modernize? Are you well-versed in using digital and event marketing to engage and delight your customers?

Amazon Web Services (AWS), a subsidiary of Amazon.com, is seeking a talented, self-directed, and experienced Senior Field Marketing Manager to drive awareness of AWS services and solutions to the Public Sector, which includes a wide range of US federal agencies. Candidates must be well-versed in the industry’s customers, unique business challenges, and operational pain points.

Key job responsibilities
• Drive the development of messaging, value propositions, marketing content, and go-to-market strategies for AWS Public Sector, including US federal government customers and partners
• Lead marketing planning and execution, as well as sales support, for the AWS Government Regions team
• Work closely with marketing and sales colleagues and leadership teams to achieve business goals, including go-to-market campaigns and pipeline development
• Develop compelling audience-specific messages and tools (videos, blogs, customer success stories, whitepapers, presentations, demos, how to guides, etc.) to be used online, at live events, and other channels
• Lead the strategy and delivery of integrated marketing campaigns, focused on key AWS priority solution themes and topics that are designed to acquire and nurture customer leads
• Manage marketing budget to support demand generation and pipeline development for the Government Regions team
• Develop and execute digital strategies to drive business goals, position AWS as a cloud services leader, and measurably impact our customers missions
• Develop detailed campaign project plans, creative briefs, and strategies, including: campaign goals, messaging, calls to action, segmentation, marketing distribution channels, and campaign schedules
• Dive deep into data to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision making for optimized campaign strategies

A day in the life
You will own development, execution, and measurement of go-to-market campaigns to increase thought leadership, customer engagement, sales opportunities, and market share. An ability to develop, execute, and measure impactful digital marketing and event marketing campaigns is a must-have. This role will manage marketing funds to support demand generation, both for customers and partners. You will also be working alongside Sales, Business Development, Public Relations, and other Marketing leaders to deliver content, first-party events, and third-party sponsorships targeted at IT decision makers, mission owners, influencers, and the C-suite. Other responsibilities include, but are not limited to, account-based marketing tactics, measurement and reporting on marketing campaigns, internal communications, website development, social media, and paid media. This role will support our US Federal team leaders in the strategy, planning and execution of programs focused on the wide range of government customers and partners, with a focus on our Government Regions team.

About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.