DESCRIPTION

Amazon Fresh is seeking a Program Manager with a marketing background to join the Central Marketing team to operationalize and coordinate go-to-market initiatives across the Omni-channel grocery organization. In this role you will own driving the omni-channel marketing intake, as well as the prioritization, and execution, of creative and marketing initiatives across the Fresh Marketing organization. This role centers on aligning project goals with business objectives, ensuring seamless coordination between cross-functional teams and external agencies. You will play a vital role to the success of the team ensuring deliverables are on-time while identifying process improvement opportunities along the way.

Cross-functional communication and the ability to thrive in ambiguity must be a strength as you will work closely with multiple teams across the business including marketing, design, category management, operations, and tech. You will be responsible for setting the direction of your programs, and ensuring adoption and successful implementation of your process at every stage.

Key job responsibilities
• Omni-Channel Marketing Calendar & Intake Management: This role is the owner of the strategic initiative calendar across Omni-Channel Amazon Fresh. They define and implement the intake process for marketing initiatives and creative resource allocation across departments to ensure aligned prioritization across the organization.

• Cross-Functional Project Prioritization: This role operationalizes a framework to evaluate and prioritize projects against their estimated business impact potential and expected outcomes. They collaborate with marketing leads to align on the level of marketing support to allocate to an initiative based on it's strategic alignment with overall business priorities by owning regular reviews to assess new requests vs existing priorities.

• Enhanced Project Visibility: This role defines and executes mechanisms and reports that provide high-level project status updates across internal customers, enabling stakeholders to track progress and identify bottlenecks. This role drives scale by onboarding teams and agencies to utilize project management tools for comprehensive tracking and resource management.

• Process Scaling & Automation: This role will work with Analytics, Channel, and offshore teams to scale successful intake and reporting processes through a combination of simplification, outsourcing, and automation. They hold the high bar for simplification and are vocal in identifying operational inefficiencies.