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Salesforce Marketing Cloud Data Analyst / Developer

AbbVie

AbbVie

Marketing & Communications, Software Engineering, IT, Sales & Business Development, Data Science
Mettawa, IL, USA
Posted on Oct 15, 2024

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Job Description

Come to work each day with an inclusive and collaborative Business technology team! As a Salesforce Marketing Cloud Data Analyst/ Developer in AbbVie Business Technology Solutions (BTS), you’ll have opportunities to contribute to the digital transformation of a leading biopharma company, helping to create solutions that impact patients and their communities for the better.

Work collaboratively with technology and business teams to implement data and platform solutions within the US Commercial Marketing Technology stack, with a primary focus on Salesforce Marketing Cloud (SFMC) and marketing data onboarding and integrations. This role is on the Marketing Activation Technology Team supporting Patient and Consumer Marketing, and will play a critical role in AbbVie’s digital transformation journey, supporting rapid delivery of high quality omni-channel experiences to consumers and patients across the US brand portfolio. This role works closely with cross-functional stakeholders including Digital Lab marketing operations leads, technical product owners, platform & solution architects, and platform implementation teams.

The ideal candidate will have exceptional SFMC platform development expertise, strong data analysis and data onboarding/integration experience, innovative problem-solving abilities, successful client facing experience, and a keen drive to learn, achieve, and optimize. This role will support and lead many activities including but not limited to solution & technical design, platform development, platform configuration and QA, data analysis and data onboarding/integration, technical documentation, and platform capability implementation.

In this role, you'll be responsible for:

  • Conceive, design, engineer, and implement data, software, or technology solutions for Salesforce Marketing Cloud, and integrations to other marketing technology and CRM platforms by studying information needs; conferring with users; studying systems flow, data usage, and work processes; investigating problem areas; Routinely demonstrate initiative and creativity in developing technology solutions.
  • Serve as technical expert or lead projects/programs and technical staff to develop, test and implement significant new products, or operational improvements or devise new approaches to problems supporting US Patient Services and Consumer Marketing Operations campaign initiatives at the division/business unit.
  • Analyzes and resolves technical problems using analytical problem solving methods/techniques and associated tools/devices.
  • Contribute to advancement of own function SFMC platform and data engineering skills by studying state-of-the-art tools, techniques, and computing equipment; participate in educational opportunities and professional organizations.
  • Demonstrate high proficiency across a wide range of technologies and platforms related to software design and development, programming languages, data integration, data warehousing, data analysis and visualization tools, data storage, network connectivity, and virtualization/cloud environments, including SFMC, Salesforce core, Snowflake, and other connected marketing technology platforms and integrations,
  • Highly autonomous and productive in performing activities, requiring only minimal direction from or interaction with supervisor. Accountable for total project scope, budget, completion within budget constraints and scheduled completion date. Accountable for successful and timely completion of all tasks/projects under direct and matrix control.
  • May initiate new areas of investigation that are meaningful, reliable, and can be incorporated directly into omni-channel campaign initiatives and marketing technology platform expansion a scientific or business activity.
  • Provides technical leadership and mentors and consults with less experienced staff in in planning, methods, procedures, standards and best practices used to implement platform and data enablement activities supporting campaigns
  • Maintains relationships with affiliates, subsidiaries, and vendors in accordance with Abbvie Values, Vendor Management Office, and Purchasing to further the mission, vision and goals of the organization.
  • Understand and adhere to corporate standards regarding applicable Corporate and Divisional Policies, including code of conduct, safety, GxP compliance, data security, and the software development lifecycle.

Qualifications

What makes you a strong candidate for this role:

Required:

  • Bachelor’s Degree with 6 years’ experience; Master’s Degree with 5 years’ experience; PhD with 0 years’ experience.
  • Proven implementation of creative marketing technology solutions in client facing roles that advanced the business.
  • 3+ years of hands-on platform development in SFMC with deep knowledge across multiple studios/modules, and experience integrating SFMC with Salesforce core and other relevant marketing and data platforms, including experience with SOAP and REST based APIs.
  • Deep understanding of data profiling, data integration and data visualization processes, languages and tools i.e. SQL, SNF.
  • At least one Salesforce Marketing Cloud Certification required.

Beneficial:

  • Work experience in the pharmaceutical industry, CPG, or other complex and/or regulated industries.
  • Experience in CRM/Marketing campaign development and deployments.
  • Intermediate/Advanced understanding of HTML, CSS, JavaScript, JSON, AMPscript, SSJS, and SQL and its utilization in SFMC.
  • Intermediate/Advanced knowledge of email development design, best practices, and delivery.
  • Experienced with agile, DevOps, and the systems development life cycle and other related IT methodologies.
  • Understanding of interactive email development and AMP4Email.
  • Knowledge of Salesforce product suite including Sales Cloud, Service Cloud, Marketing Cloud, Platform, and the App Exchange preferred.
  • Experience working with NodeJS, jQuery, Custom Content Block SDK, and Custom Journey Activities and Events preferred.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

  • This job is eligible to participate in our short-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html